Elevating Everyday Rituals: ABI Interiors & Aesop Make The Shower Your Stage

At ABI Interiors, we believe in the transformative power of design, especially in the most personal spaces of the home. 

We’re thrilled to share our involvement in Aesop’s latest visual merchandising campaign, created to celebrate the launch of Eleos Nourishing Body Cleanser — the brand’s first cream cleanser for the body.

This campaign wasn’t just about introducing a product. It was about reimagining the act of daily cleansing as something joyful, expressive, and artfully choreographed. Aesop invited the shower to take centre stage — and with it, our Kingsley Collection.

As part of their store-wide installations across Australia, Aesop incorporated shower products from our Provincial-inspired Kingsley range, characterised by its refined silhouettes and subtle, ornate detailing.

These pieces served both functional and sculptural roles within Aesop’s campaign, aligning with the brand’s aesthetic of understated sophistication and intentional design.

In some stores, our Kingsley Shower Head Round was arranged in striking formations — cascading over benchtops or stacked like metallic sculptures in the window, evoking the fall of water paused in motion.

In others, coiled chrome Kingsley Hand Showers and Shower Hoses twisted across surfaces in serpentine displays, drawing the eye with their fluid, industrial elegance.

Aesop’s campaign, centred on the concept "The shower, your stage", expressed the sensorial experience of the Eleos cleanser through dance, water, and sculptural design. 

The campaign’s short film followed five dancers — including choreographer Nayoung Kim of Tanztheater Wuppertal Pina Bausch — as they moved between backstage stillness and stage spontaneity, echoing the flowing textures of Eleos itself.

The eight-year development of Eleos Nourishing Body Cleanser mirrors the care we invest in our own product design. From its gentle emulsion base to its woody, herbaceous scent, Eleos represents Aesop’s meticulous, patient approach to formulation. 

It’s a philosophy ABI Interiors shares: a deep respect for detail, functionality, and thoughtful design. We’ve long admired Aesop’s commitment to craftsmanship, creativity, and authenticity — and this collaboration has reaffirmed the power of design to enrich our rituals, however small.

From store windows to the quiet comfort of your own home, the Kingsley Collection continues to offer elevated design for the everyday. Explore the full range online or in-store today.