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Every article draws on primary sources, product specifications, and direct input from ABI's design and product teams.
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Copywriter · ABI Interiors
Copywriter at ABI Interiors, specialising in brand storytelling across interior design, renovations, lifestyle, events, and product launches. Experienced in crafting compelling editorial, paid, email, and social media content centred on emerging trends, thoughtful interiors, and design-led living.
Holly Johnson is a copywriter and journalist with nine years of experience spanning business, design, lifestyle, and brand communications. She began her career at The CEO Magazine, Australia’s leading publication for senior executives, where she produced business, technology, travel, and lifestyle features while interviewing founders, innovators, and corporate leaders from around the world.
She later moved into marketing and communications roles with Amazonia Group and Mulpha International, leading copywriting across digital campaigns, email marketing, social media, packaging, and brand messaging. During this time, she developed a strong ability to translate complex products and ideas into clear, engaging content that resonates with real audiences. Holly holds dual Bachelor’s Degrees in Journalism and Communications.
Today, as a Copywriter at ABI Interiors, Holly writes across interior design, renovations, project features, and product guides for the brand’s online publication, The Interior Edit, across Australia, New Zealand, and the UK. Passionate about brand storytelling and thoughtful home design, she creates content that helps consumers confidently shape spaces that feel personal and enduring. With a strong creative and editorial mindset, she ensures every piece of content across ABI’s platforms remains aligned with the brand’s voice, combining engaging storytelling with expert-led insight.
Editorial craft, reviewed by named ABI experts.
Editorials exploring interior design, architecture, renovations, product guides, designer interviews, and emerging trends shaping the home and design industry.
ABI’s Behind the Design and House Tour series step inside standout renovations and new builds, speaking with homeowners, builders, designers, and architects to uncover the ideas, decisions, and creative processes that shape each project.
Thoughtful lifestyle content spanning wellness, entertaining, organisation, and biophilic living, alongside practical ideas for creating homes that feel considered, functional, and deeply personal.
Updates from ABI Interiors, including product launches, brand events, partnerships, awards, and company milestones across Australia, New Zealand, and the United Kingdom.
Every article is produced within a clear editorial framework designed to uphold accuracy, transparency, and accountability.
Every article draws on primary sources, product specifications, and direct input from ABI's design and product teams.
Technical and design content is reviewed by named ABI experts before publication to ensure accuracy and accountability.
Articles are revisited and updated as products, standards, and regulations change so guidance stays reliable over time.
For editorial enquiries, source pitches, or to suggest a customer project worth writing about.
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